Saturday, May 22, 2010

Foundation for a Bitter Life, Pt. II: "Saw the Best in Us"

Several years ago, Philip Anschutz's Foundation for a Better Life opened the Pandora's Box of non-sectarian positivity by launching a billboard campaign in the best (i.e., the worst) tradition of Norman Vincent Peale. Somehow, and no doubt inadvertently, most of the billboards were only mildly nauseating. (A few--no doubt even more inadvertently--were even educational [See].)

But some of them cried out to have their sentimental cheeriness spanked out of them with a good, old-fashioned parody paddle, thus making necessary the establishment of the Foundation for a Bitter Life--and its own line of billboards.

The For a Better Life original:

The For a Bitter Life Versions:

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